Zing Toys launched a website and never felt that it captured the personality and spirit of the brand. The challenge for Envoi was to work within an established content management/grid structure, and push the envelope for visual impact and interactivity. How'd we do it - we incorporated big, bold lifestyle images; rollovers; animations. We pushed the images to the edge of the grids, and incorporated uniques brand identities for the individual pages. The result: A great new website, garnering rave reviews, longer viewing times, and a lower bounce rate.
